If you're dreaming of porches, palmettos, and peaceful mornings — let’s head South. South of Myrtle Beach, that is.

The South End of the Grand Strand (think: Surfside Beach, Garden City, Murrells Inlet, and Pawleys Island) has a magic all its own. It’s where the pace slows down, the seafood is always fresh, and the sunsets will stop you in your tracks. But beyond the beauty? It's one of the smartest places to put down roots.

Here’s why folks are falling in love with the South End—and why you just might, too.

🌿 Room to Breathe, Space to Grow

Unlike the hustle of central Myrtle, the South End offers a little more elbow room. Whether you're looking for a tucked-away cottage, a family home with a yard, or a place with marsh views, there's space to live a little slower—and stretch out a little more.

New neighborhoods are popping up with all the perks—modern builds, good schools, and that “small-town with a beach nearby” feel.

🍤 Seafood, Sunsets & Southern Charm

Life here revolves around fresh air, fresh shrimp, and front porches. Stroll the Murrells Inlet MarshWalk, sip sweet tea on your screened-in porch, or grab dinner where the catch of the day comes straight off the boat.

This area is known for laid-back luxury—and the kind of charm that feels like home from day one.

🏡 Homes with Heart

From classic coastal homes to newer builds with lowcountry flair, the South End offers a wide mix of real estate—without the packed beach-town prices you’ll see in bigger cities. And with more folks choosing to work from home, people are realizing: Why not work from paradise?

Bonus: there’s a strong sense of community down here. Folks wave. They know your dog’s name. They bring you tomatoes from the garden.

🌅 Nature at Your Back Door

Between the marshes, creeks, and long stretches of quiet beach, the South End is a haven for outdoor lovers. Whether you kayak, fish, golf, or just like your morning walks with a view—you’ll find your peace here.

Ready to Make the Move?

At the Kellie Coggins Team, we live and breathe Grand Strand real estate—and we’ve helped plenty of families make the leap to the South End. If you're looking for more calm and less chaos, more stars and fewer streetlights, this just might be your place.

Reach out—we’d love to show you around. 🌴