If you’ve been house hunting, vacation planning, or simply daydreaming about the beach, chances are you’ve come across the name “The Grand Strand.” It sounds fancy, doesn’t it? Like something you’d see in a travel brochure with sea oats swaying in the breeze and a sweet tea in hand. But if you’re not from around here, you might be wondering—what exactly is the Grand Strand, and why is it called that?

Well, let’s clear that up. I’m Kellie Coggins, your local expert and coastal guide, and I’m here to help you fall in love with the Grand Strand the way so many of us already have.

Why Is It Called the Grand Strand?

The term “Grand Strand” dates back to the 1940s and was originally coined by a Myrtle Beach newspaper writer to describe this 60-mile stretch of uninterrupted coastline that hugs the Atlantic Ocean along northeastern South Carolina and a touch of southeastern North Carolina. “Strand” means a shore or beach, and this one is, well—pretty grand. With its wide sandy beaches, salt marshes, small-town charm, and big-time fun, the Grand Strand brings together dozens of unique communities under one sunny umbrella.

This blog is your quick overview of the Grand Strand’s regions—each one a little different, all worth exploring. I’ll be diving deeper into each of these areas in upcoming posts, but for now, let’s take a stroll down the coast together and get to know the lay of the land.

Northern End of the Grand Strand

Little River

Just south of the North Carolina border, Little River is one of the oldest—and most charming—towns in Horry County. Known for its peaceful pace and fresh seafood, it’s a favorite for folks looking to enjoy the coastal lifestyle without the hustle and bustle. It’s also home to the annual Blue Crab Festival and a hub for fishing charters and waterfront dining.

North Myrtle Beach

North Myrtle is the perfect blend of beach fun and family-friendly vibes. It's where beach music was born, and yes—people here still shag (the dance, y’all). With wide beaches, golf courses, and a strong sense of community, North Myrtle Beach is a great spot to live year-round or sneak away for a sunny weekend. It includes neighborhoods like Cherry Grove, Ocean Drive, Crescent Beach, and Windy Hill.

Atlantic Beach

Tiny but mighty, Atlantic Beach—often called “The Black Pearl”—holds a rich cultural legacy. Historically one of the few beach communities African Americans could enjoy during segregation, this area remains proud of its heritage and continues to host events like Atlantic Beach Bikefest. It's a spot filled with history and heart, nestled quietly between North Myrtle and Myrtle Beach.

Mid-Section of the Grand Strand

Myrtle Beach

The crown jewel of the Grand Strand, Myrtle Beach is where it all comes together—tourism, entertainment, food, and real estate opportunities galore. From boardwalk arcades to oceanfront condos and golf courses on nearly every corner, Myrtle Beach offers that “something for everyone” lifestyle. Whether you’re drawn to nightlife or nature, it’s all right here.

Springmaid Beach

Tucked away near the southern end of Myrtle Beach proper, Springmaid Beach feels like a hidden gem. It's quieter than the main drag, with a beautiful pier and more of a laid-back local vibe. Great for long walks, pier fishing, or just soaking in the sunrise. This area is also close to The Market Common and Myrtle Beach State Park, making it a sweet spot for both nature lovers and shoppers alike.

Grande Dunes

Situated between Myrtle Beach and North Myrtle, Grande Dunes is an upscale residential and resort area that offers luxury living with golf courses, a marina, and a private beach club. If you’re looking for resort-style amenities with easy access to the rest of the Strand, Grande Dunes might just be your dream home base.

Southern End of the Grand Strand

Surfside Beach

Nicknamed “The Family Beach,” Surfside lives up to its reputation. With quiet neighborhoods, clean beaches, and golf carts aplenty, it’s where families come to unwind and play. The newly rebuilt Surfside Pier is a favorite fishing and photo spot, and the small-town atmosphere makes it easy to feel at home here.

Garden City

Garden City blends the peacefulness of Surfside with a splash of fun—think arcades, ice cream shops, and summertime crowds at the causeway. It’s a popular spot for vacation rentals, beach houses, and crabbing off the pier. The views from the Garden City Point are some of the best on the Grand Strand.

Murrells Inlet

Ah, the seafood capital of South Carolina. Murrells Inlet is known for its waterfront MarshWalk, lively local restaurants, and connection to the area's rich fishing culture. But it’s also a nature lover’s dream—think kayaking, hiking, and birdwatching in places like Huntington Beach State Park and Brookgreen Gardens. If you like your mornings salty and your evenings a little spicy, this one’s for you.

Litchfield Beach

Just south of Murrells Inlet, Litchfield Beach is a quieter coastal escape. The beaches are pristine, the homes are tucked among the dunes, and the vibe is upscale but unpretentious. It’s the kind of place you visit once and start imagining a life there. Bonus points for the great golf and proximity to Pawleys Island.

Pawleys Island

One of the oldest seaside resorts on the East Coast, Pawleys is the definition of “Lowcountry charm.” With its historic homes, hammock shops, and no-frills lifestyle, Pawleys Island is where you go to slow down and let the tide reset your soul. It's a favorite for retirees, artists, and anyone who loves life with a little less noise.

Inland Communities of the Grand Strand

Conway

Drive just a bit inland from Myrtle Beach and you’ll find Conway—a historic river town with oak-lined streets, a revitalized downtown, and the charm of a true Southern small town. Home to Coastal Carolina University, Conway offers a great mix of culture, history, and affordability. It’s a hidden gem for folks who want proximity to the beach without the tourist traffic.

Longs

A growing community just inland from North Myrtle Beach, Longs is gaining popularity for its wide-open spaces and affordable housing options. It’s close enough to the coast for a quick drive to the beach but far enough away to enjoy a slower pace of life.

Loris

Best known for its annual Bog-Off Festival (yes, you read that right), Loris is a rural community with deep roots and friendly folks. Agriculture plays a big role here, and the cost of living is hard to beat. It’s not beachy—but it’s part of the Grand Strand all the same.

Calabash (NC)

Just over the state line in North Carolina, Calabash is famous for—you guessed it—Calabash-style seafood. This quaint town is a favorite for those who want the charm of coastal Carolina without the crowds. It’s part of what makes the Grand Strand so unique: different towns, different flavors, but all connected by the coast.

Outer Islands and Hidden Corners

Beyond the main towns and beaches, the Grand Strand includes several smaller islands and off-the-beaten-path gems. Places like Waties Island (a protected barrier island near Little River) and Bird Island (a natural preserve across the state line) offer untouched beauty and are only accessible by boat or kayak. These spots are reminders that even in a place as popular as the Grand Strand, there’s still room for wild, quiet magic.

Wrapping It Up

So now you know: the Grand Strand isn’t just one place—it’s a stretch of communities, beaches, and backroads that each bring something special to the table. Whether you're looking to move here, invest, retire, or just understand the lay of the land before your next visit, there’s truly a spot for everyone.

And don’t worry—we’re just getting started. Stay tuned for deeper dives into each of these areas, complete with insider tips, neighborhood highlights, and why they just might be your next home sweet home.

Until then, keep dreaming about the beach. I’ll be here, turning houses into homes—one sale at a time.